As Founder and President of Bollente, Inc., Michael is directly involved in the day to day operations of the company, from business development and strategic decision making to overseeing sales and marketing as well as new product development. Michael helped lead the design team that created the award-winning trutankless water heater, which resulted in a series of advancements that were novel to the water heater business.
Recently recognized as one of Arizona’s Top “35 Under 35” Entrepreneurs, Michael is committed to building trutankless into a dynamic brand known for quality and innovation.
With more than 20 years of experience in entrepreneurial ventures and business management, Jeffrey Rassás brings extensive start-up expertise to the helm of trutankless.
A two-time finalist for Ernst & Young’s Entrepreneur of the Year Award, Jeffrey’s prowess in developing, funding and leading start-up ventures makes him uniquely qualified to lead the trutankless team in its mission to revolutionize the water heater industry with a product that surpasses current gas and electric water heaters (both tank and tankless) in efficiency, output, sustainability and value to the consumer.
With more than 10 years of sales and management experience, Nicole Krol brings extensive knowledge of the plumbing and building industry and a proven record of introducing new products to market.
She enjoys the challenges of educating on new technologies in water heating—effectively spearheading the shift away from traditional tank heaters toward more, efficient, compact, forward-thinking solutions. Nicole’s responsibilities include expanding the distribution network, building and training the trutankless™ sales team and developing training resources for builder and installer partners.
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15720 N. Greenway Hayden Loop, Unit 2, Scottsdale, AZ 85260
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